Global pricing

There are 3 types:

Ecnocentric: they importer has to absorb all the transportation, same price all over the world, like Mattel, the same price.

Policentric: it allows subsidiaries to establish their price, you're giving the choices to them.

The establishment of prices might be by places like in the European Union.

Geocentric: it has the biggest risks but also benefits.

You have to that into consideration the objectives of the company.

Environmental influences on pricing decisions

Currency exchange: they can affect you in different way, it's complicated, you'll never have an exact price, it can actually make you win a little bit of income.

Inflation or deflation environment: products are more expensive when inflation is high, the second one is the opposite.

If you're competing with a company which receives subsidies you might be losing.