International marketing

Going global

Distribution system is place

Price

Promotion

Place

Price

A product is a tangible or intangible thing, a good is a product but a product is not a good, like ideas, experiences, most of the time global companies do local products for a particular country, the 4ps is international marketing pretty much, some actors like demographic or technological forces, one of the choices do companies have 3 to go abroad:  joint venture, .... A global marketing strategy have some difficulties, risks for a company going global: explopiation risks, they need to invest more, 5 kinds of products: good, ideas, places, experiences,...

Some of the benefits of going global: more recognition.

Characteristics of a global product: standardized

Market research: studies demand