Global pricing

There are 3 types:

Ecnocentric: they importer has to absorb all the transportation, same price all over the world, like Mattel, the same price.

Policentric: it allows subsidiaries to establish their price, you're giving the choices to them.

The establishment of prices might be by places like in the European Union.

Geocentric: it has the biggest risks but also benefits.

You have to that into consideration the objectives of the company.